Branded Email marketing examples are the best way to get inspired on how to build and send pro email marketing campaigns to generate leads for your business. According to a Statista study, there were approximately 281.1 billion emails sent daily in 2018, and this figure is projected to increase to 376.4 billion emails by 2025. Countless emails from email marketing campaigns that we have opted in to keep arriving.
The sad truth is that many of them are thrown in the trash without being opened.
How therefore can you ensure that your mailings stand out from the competition?
How can you get your email recipients to click “Open” and READ your message?
Simple: Study the masters.
Examine the top email marketing examples to learn how they operate. However, it is impossible to subscribe to every newsletter available and analyze their email marketing strategies. Hence, we completed the assignment for you!
In this article, we’re presenting some best email marketing examples to be inspired
We discovered the following. Read on.
Email marketing: What is it?
Simply said, email marketing is a technique for companies and organizations to let their subscriber list know about their goods and deals.
You can utilize this direct marketing channel to inform them about the most recent events and sales.
Emails can be sent for informational purposes (such as newsletters), promotional purposes (such as Black Friday specials), or even to re-engage dormant clients.
How is email marketing carried out?
Email marketing may appear difficult and labor-intensive to a novice. A/B testing is one of the best ways to interact with your customers, even though does take some work. Here is a quick technique of how it works:
What Makes an Email Marketing Campaign Successful?
To assist you in creating a successful email marketing campaign, consider the following basic tips:
1. Establish your goals
The first and most important stage in executing a successful email marketing campaign is to decide what your goals are.
What email marketing service to choose?
What do you want to accomplish from your email marketing campaign? is a question you should ask yourself.
Do you want to keep in touch with your customers or is it to increase sales? Many businesses just choose email marketing because their rivals are already using it.
Have a specific objective in mind for what you hope to accomplish with email marketing before you start.
You may establish a personal connection with your customers through email.
While some of your prospects might be eager to buy your product, others might not be.
If your business is a start-up, you shouldn’t anticipate that as soon as you put a product online, customers would rush to buy it. It is a well-known truth that consumers seldom ever purchase from unknown brands.
Since it might often take numerous visits for a customer to convert, the key objective here is to build a relationship with them.
In a survey on the efficacy of email marketing campaigns, over 90% of executives said that, when done correctly, email marketing is the most effective technique for attracting clients.
Surprisingly, conversions received the most votes in a study to establish the main goal of an email marketing campaign. This proves that companies do have faith in the conversion-boosting power of email marketing.
What are the best metrics for evaluating the effectiveness of email marketing?
There is no question that your prospects will purchase your goods and services once you establish a personal relationship with them. Since this marketing strategy costs little and requires little capital, it increases your return on investment (ROI).
How effective is email marketing at reaching significant goals?
2. Increase content engagement
In the vast and ever-evolving realm of online content creation, the art of crafting truly captivating and attention-grabbing articles holds the key to connecting with audiences and leaving an indelible impression.
Then, embark upon thorough research, unearthing unique and thought-provoking perspectives, which shall serve as the cornerstone of your literary masterpiece. While crafting sentences that mesmerize, ensure they are imbued with an enchanting rhythm, utilizing a plethora of linking words, such as “furthermore,” “moreover,” and “additionally,” to effortlessly guide readers through the labyrinth of your prose.
Employ the alchemy of evocative language, painting vivid pictures in the minds of your readers, employing verbs that ignite imagination and adjectives that evoke visceral sensations.
Furthermore, sprinkle your narrative with rhetorical devices, such as alliteration, metaphors, and parallelism, to forge a symphony of eloquence.
Most importantly, infuse your writing with an authentic voice, one that resonates with sincerity and empathy, forging a genuine connection with your readers. Engage their emotions, challenge their beliefs, and inspire their curiosity, for it is in these moments of intellectual intimacy that your words truly come alive.
Embrace brevity when possible, for concise and impactful expressions often possess an unrivaled potency. And remember, editing is an art unto itself; refine your work with a discerning eye, purging it of superfluous words and refining its structure to enhance its readability.
By following these tenets, you shall imbue your writing with an irresistible allure, ensnaring the attention of readers and etching your prose into the annals of brilliance.
You can routinely send emails to your consumers notifying them of the most recent high-quality content additions.
Your subscribers will read the articles and spread the word about them on social media.
3. Personalize Every Email
In the email marketing realm, the art of personalization reigns supreme, wielding an extraordinary power to forge authentic connections, captivate audiences, and inspire unwavering loyalty.
To grasp upon this journey of individualized communication, one must embrace the fundamental principle of kindness, recognizing the inherent value and uniqueness of each recipient.
Begin by segmenting your audience based on demographics, preferences, and past interactions, thus enabling the tailoring of messages that resonate with the specific interests and needs of each subgroup.
Moreover, deploy the prowess of powerful words imbued with empathy, evoking emotions and fostering a genuine sense of care.
Harness the exquisite potential of dynamic content, embedding personalized elements such as names, past purchases, or relevant recommendations, to create a truly tailored experience that resonates deeply with each individual recipient.
Furthermore, employ data-driven insights to discern patterns, preferences, and behaviors, enabling the delivery of timely and relevant content that anticipates their needs and desires.
Treat your audience as cherished companions on this digital journey, engaging them in meaningful conversations, and seeking their feedback and opinions.
Additionally, consider the power of automation to scale personalization efforts, crafting drip campaigns and triggered emails that deliver the right message at the right time, ensuring a seamless and delightful customer journey.
Embrace the power of storytelling, weaving narratives that speak directly to the aspirations, challenges, and dreams of your audience, thus fostering an emotional connection that transcends the transactional realm.
Lastly, never underestimate the importance of testing and refining your personalized email campaigns, continually iterating and optimizing to ensure the utmost relevance and effectiveness. By employing these strategies with kindness and empathy, you will unlock the true potential of personalized email marketing, transforming mere recipients into devoted advocates and forging lasting relationships that stand the test of time.
4. Incorporate Captivating Pics
The seamless integration of captivating images possesses an extraordinary ability to capture attention, ignite emotions, and elevate the overall impact of your communication.
To embark upon this visual journey of engagement, it is essential to approach your audience with kindness, recognizing their preferences and desires. Grasp the art of storytelling through imagery, for visuals possess an innate power to evoke emotions and forge connections.
Furthermore, ensure that your chosen images align harmoniously with your brand’s identity and messaging, maintaining consistency and enhancing recognition. Consider the composition, colors, and overall aesthetics of your visuals, seeking to create a harmonious and visually appealing experience for your audience.
Moreover, optimize image file sizes and formats to ensure fast loading times and a smooth user experience across devices. Always remember to include alt text descriptions for your images, catering to accessibility and ensuring that every recipient can engage with your content.
Remember, regularly test and analyze the performance of your image-centric email campaigns, refining and optimizing your visual strategies based on user feedback and data-driven insights.
By incorporating captivating images into your email marketing with kindness and empathy, you will transport your audience into a visually captivating realm, fostering engagement, and forging a deep connection that resonates long after the email is opened.
5. Make Emails Mobile-Friendly
People access emails using a variety of mobile devices. Your emails must have a responsive layout that is suitable for PCs, tablets, and mobile devices.
Given how quickly mobile internet usage is growing nowadays, it’s likely that your emails won’t receive the attention they deserve if they aren’t mobile-friendly.
What should you do if you receive a mobile email that doesn’t appear good?
Over 70% of businesses make sure that their email marketing efforts are mobile device-optimized, according to Hubspot data.
Make sure you pay the copy enough attention. Create a compelling subject line for it that is no more than 50 characters.
Include a Meaningful CTA in Every Email: Every email needs to have a purpose. Otherwise, you’re just wasting the valuable time and inbox space of your subscribers.
This is why it’s crucial to end every email with the right call to action.
6. Make use of a thorough email builder
An HTML email builder may be of great assistance in creating an effective email marketing campaign. Your emails can be created, optimized, and personalized using email builders.
In addition, it’s not necessary to have a background in technology or graphic design to utilize most email builders because they’re made to be simple to use. You’ll save a ton of time if you use the best provider for your needs.
Email marketing examples to get inspired
Adidas email marketing example
This is an email marketing example of Adidas, a well-known brand all over the world. To distinguish itself from competing businesses, it sends tailored emails with dynamic content. In reality, since 2015, Adidas’ growth has averaged ed 17a .6% yearly increase compared to Nike’s 6.8% yearly growth.
One of the main drivers of this tremendous development has been the company’s e-commerce sales, which have risen largely as a result of creative email and digital marketing.
Personalization has been the secret to their email marketing campaign success. They send millions of emails to consumers all around the world, each one containing offers and information that are tailored to the interests and preferences of the people on the recipient’s email list.
The brand examines all the information they have access to, including location, language, product interest, and purchase history, to develop this personalized content. From there, they recommend more products for buyers as well as novel sports and lifestyle modifications. This was particularly effective during the COVID-19 pandemic when many businesses needed to engage customers in different ways because few people were buying in stores.
Adidas makes recommendations offered to customers in the sample below with little text, and the email makes no mention of prices. The buyer is attracted to and aroused by the product image in this promotional email.
Airbnb email marketing example
The success of Airbnb, a titan in the online home-sharing industry, depends on email marketing. Among its many functions, it helps to keep clients who peruse listings, facilitates communication between visitors and hosts, and advertises any new offerings from the business.
However, the main objective of most of their email advertisements is to encourage subscribers to plan their next vacation. To show customers what their next vacation experience might be like, this is accomplished via strategic email formatting that mainly relies on painting a picture—using an actual photograph of some fascinating or exotic area.
These emails are frequently customized to speak to the interests of each subscriber, whether they be traveling to Europe by luxury jet, discovering bike-friendly cities, or getting lost in local history. The website makes use of all the information it gathers to get to know its visitors and seduce them with the ideal vacation designed just for them.
From the email subject line through the CTA, the retention email shown below is the ideal illustration of this. By proposing alternative locations to experience, Airbnb gives its subscribers a break from their regular lives by using the information it has about them, including where they live. With a simple layout and little content, it draws the reader in with appealing visuals. The email subscriber is drawn to click the big, simple-to-access CTA buttons and explore the platform.
They present product promotion using a side-by-side comparison of two products that are comparable but distinct, along with an eye-catching photograph and concise text. The same price and a special offer are presented with two CTAs.
Why we enjoy it Adobe targeted two different consumer types in the same email by using a segmentation technique.
They were able to reach two groups of people with a single message and cast a somewhat wider net as a result. Additionally, it provides them with more knowledge about their intended audience. most significantly, according to who clicked what.
Use this strategy when you’re promoting two products that are priced similarly and are quite similar. Alternatively, you can use it when you want to focus on and retarget a particular customer category.
Create two distinct CTA buttons for each option and make it as simple as possible to compare the two products.
Sephora email marketing example
A picture-heavy email with a birthday gift as the main focus is to make your clients’ days better.
Why we enjoy it According to studies, companies that send “birthday” emails generate 324% more income than those that don’t. That is impossible to overcome, and the reason is evident.
Additionally, everyone enjoys feeling “special” on their birthday. A wonderful method to customize your goods and draw people into your store is to reach out to them on that day.
How to use it?
A birthday email marketing campaign has incredible advantages.
Create a low-cost, high-margin product exclusively for birthdays and freebies in your store. Asking for the customer’s birthdate on your subscriber sign-up form is nothing to be embarrassed about.
Make sure to mention that you’ll give them a present on the form; this will ensure that they fill out their information. You can even do this with something else specific to that customer if you missed their birthday, such as the anniversary of their signing up with you.
Understanding how email marketing is carried out is key to unlocking its potential as a powerful marketing tool. By following the steps outlined in this post, you can create successful email marketing campaigns that drive results. It starts with establishing clear goals that align with your overall marketing objectives, allowing you to focus your efforts and measure your success.
Building engaging content that resonates with your audience is crucial for capturing their attention and driving interaction. Personalization plays a vital role in forging a genuine connection with your subscribers, making each email feel tailored and relevant to their needs.
Incorporating captivating images further enhances the visual appeal and storytelling aspect of your emails, leaving a lasting impression on recipients. Considering the prevalence of mobile usage, optimizing your emails for mobile devices ensures seamless accessibility and engagement.
Lastly, utilizing a comprehensive email builder streamlines the creation process, allowing you to design and execute professional and effective campaigns. Thank you for joining us on this email marketing journey, and we hope these insights empower you to create impactful campaigns that resonate with your audience, drive engagement, and achieve your marketing goals.